ANALYSIS OF THE EFFECT OF WORK DISCIPLINE AND CONTROL ON IMPROVING EMPLOYEE PERFORMANCE AT BMT UGT SIDOGIRI, KEDIRI BRANCH

Abstract

This study aims to analyze the development of a business model based on the Business Model Canvas (BMC) in the context of health service management in Mejono Village, Plemahan District, Kediri Regency. The research method used is descriptive qualitative with a participatory rural appraisal (PRA) approach, field observation, and in-depth interviews with community leaders, village officials, and local health stakeholders. The findings indicate that the structure of BMC in village health services can be identified as a whole through nine main elements: the main customer segment is productive-age villagers and the elderly; the value proposition is in the form of easily accessible and community-based health services; distribution channels through integrated health posts (Posyandu), health cadres, and the alert village program; customer relationships are based on personal assistance; revenue streams come from village funds and local government subsidies; the main resources are health workers, medical facilities, and local cadres; main activities include health education, home visits, and basic medical care; the main partners are community health centers and health offices; and the cost structure focuses on health logistics and cadre incentives. This study not only strengthens the role of BMC in community-based public services but also encourages the strengthening of innovative strategies in designing policies based on local needs. Recommendations are directed at developing village health information systems and sustainable partnership models to ensure the continuity of services.