Mohammad H, Djunaedi D, Laely N. The Influence of Korean Wave and Promotion Using Brand Ambassadors on Purchase Decisions for BNI TapCash NCT 127 Edition Products. JSIB [Internet]. 2025 Apr. 13 [cited 2026 Feb. 15];1(1):27-39. Available from: https://jurnal.unikchers.com/jsib/article/view/3