MOHAMMAD, Hageng; DJUNAEDI, Djunaedi; LAELY, Nur. The Influence of Korean Wave and Promotion Using Brand Ambassadors on Purchase Decisions for BNI TapCash NCT 127 Edition Products. Journal of Social Innovation and Business, [S. l.], v. 1, n. 1, p. 27–39, 2025. Disponível em: https://jurnal.unikchers.com/jsib/article/view/3. Acesso em: 15 feb. 2026.